Season 7 · Episode 160
From Magic to Metrics | Jeff Greenfield, Co-Founder and CEO, Provalytics
The Brand Called You · The Brand Called You
October 3, 202528m 49sExplicit
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Show Notes
Jeff Greenfield’s extraordinary journey—from magician to chiropractor to marketing measurement pioneer—highlights the power of reinvention. With Provalytics, he’s redefining attribution in a privacy-first, cookieless era, helping brands measure what truly matters: awareness, impact, and ROI.
00:32- About Jeff Greenfield
Jeff is the co-founder and CEO of Provalytics.