Finding the new and sustainable ways of doing social good | Daniel Buchbinder, Founder and Director, Alterna, A Centre for Social Innovation
The Brand Called You · The Brand Called You
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Show Notes
Innovation is a never-ending saga. Innovation is considered to be very technical and advanced, but our guest for today, Daniel Buchbinder has a different perspective on Innovation. He says that innovation is not an innovation if it doesn't solve societal problems or raises the living standards of the people. Daniel is a Mexican, currently working in Guatemala. He is the founder and director of Alterna, which is the centre for Social Innovation and Entrepreneurship. In the past, he has worked with brands like L'oreal. He has also advised the Ministry of Economics in Guatemala on the National Policy on Entrepreneurship.