Season 4 · Episode 90
Exploring India's Untapped Tea Market | Jyoti Bhardwaj, Founder, TeaFit
The Brand Called You · The Brand Called You
September 24, 202227m 27s
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Show Notes
About Jyoti Bhardwaj
- Jyoti is the Founder of TeaFit, an award-winning unsweetened beverage brand.
- Jyoti also calls herself a decent photographer and loves to read.
- Jyoti draws inspiration of unsweetened beverages from the market in Japan. Her time in Japan, from 2013 to 2015, opened her mind to the idea of launching unsweetened tea in India.
- As a first-generation entrepreneur, Jyoti feels there was a risk but vast possibilities as well in tapping into the unexplored market in India.