The Brand Called You

Mr. Ashutosh Garg, founder of Guardian Pharmacy and a renowned corporate bigwig, talks about why 90% of the startups do not cross the finish line and how one can avoid being amongst those failed ventures. He says that simply getting an idea is not enough to help you create a unicorn in the Indian market. It is an equal proportions mix of a fantastic idea, sticking to the course, implementing the idea and sustaining it that ascertains any venture’s success.   Discover show notes, giveaways and fantastic bonus content at our website http://tbcy.in/ Follow us on   Facebook - http://facebook.com/followtbcy/  Twitter - http://twitter.com/followtbcy/  Instagram - http://instagram.com/followtbcy/

Follow us on    Facebook - http://facebook.com/followtbcy/  Twitter - http://twitter.com/followtbcy/  Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Abhinav Sinha started his career with Oracle, one of the highest paying companies at that point of time and then eventually got drawn to entrepreneurship after seeing all the interesting work his brother had been doing and the shift from a secure job to following your interest became almost obvious. After having worked with his brother's startup that dealt with creating numerous telecommunication solutions, he began his own telecommunication revolution of sorts. Changing the process of recharging phones via scratch cards to making the process digital, he and his brother further embarked upon the journey of digitising cash. Founding Eko led them to create solutions through which they can ensure greater financial inclusivity and make money transfers much easier. Tune in to learn more about his journey, experiences and learning!  Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Satinder Kapoor is one of the most illustrious and multi-faceted individuals that we have come across. He first did his engineering from IIT D and even got an offer from Phillips Institute of Technology which he declined to join Hindustan Lever. Somewhat dissatisfied with his profile he went on to start his entrepreneurial journey with a start up that dealt primarily with packaging. Seeing the success of his first venture, he decided to scale up and began manufacturing VCR tapes. An unforeseeable change in market preferences and product life cycle left him with a major loss and over 200 court cases filed against him. With the experience he gained while dealing with lawyers and the time he spent in the courts, he went on to pursue a law degree at the age of 39 and is now a prominent lawyer practising in the Supreme Court of India, England and Mauritius. Tune in to gain insights about his major career changes, learnings from mistakes and what kept him going even in the face of great catastrophe.  Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Shesh Kulkarni started his career with Intercraft, and not feeling the excitement he had hoped for, shifted his career in the direction of consulting and recruitment. The entire field was of great intrigue to him and the idea of people's business fascinated him. As one of the senior executives in this profession, here he talks to us about the changes in the supply chain and distribution networks in India, the changes that have taken place in the minds of consumers, the importance of strategising and the need for customer driven planning. Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on Facebook - http://facebook.com/followtbcy/Twitter - http://twitter.com/followtbcy/Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Prajakt Raut's constant endeavour has been to make entrepreneurship accessible and feasible for the individuals across the country and in doing so, he has founded two organisations to further facilitate the process. He has also written a book, Starting Up and Fund Raising, to better explain the process of starting out and has also undertaken various mentorship initiatives. Here, he talks about the importance of entrepreneurship in India given the widespread manual nature of the workforce in light of growing AI and robotics that are taking jobs over and how self employment is the only way out. Moreover, he talks about the learnings from his own experiences and the debate between experience versus understanding of the market and your product, and, what should be prioritised when taking upon the entrepreneurial journey.  Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Manu Anand has had one of the most diverse journeys. He pursued physics from St. Stephen's College and then went on to become a CA. Left unsatisfied he was willing to explore and find out more about his passion for management and left his secure job at ICI to work with Frito-Lay, a start-up at the time he began working with them. He's one of the few individuals from the finance background who have made it so big in the corporate world. He talks to us about the importance of value systems and culture in MNCs and start-ups and about all the interesting experiences he's had so far. Tune in to find out more! Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Abhijit Basu, founder of ABM Communications, talks about how his passion foe painting led him to advertising with some of the big agencies and then founding his own in 2003. Moreover, he stresses upon why the traditional media will continue to grow and the only way for new age media to thrive is by means of collaborating with the traditional forms of advertising.  He gives insights upon the importance of emotions associated with successful advertising. Further, he even explains the right way of launching and nurturing a brand, sustaining brand image and the exclusive challenges faced by the advertising sector today. He also emphasises the importance of courage for all entrepreneurs and maintaining a difference between emotions and awareness as well as the need for having a back up plan.  Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Rohtash Mal has had a dynamic career in the paper, stationery, chemicals, exports, automobiles, telecommunications, agriculture and food sector. He has helped some major companies such Airtel and Maruti Suzuki sustain their position and grow further in the face of unprecedented competition in the 90s. Having started 4 start-ups and gaining immense experience as both, an entrepreneur and a professional, he talks about all that entrepreneurs have to take care of, along with, tips and guidance for planning their first start up.  Moreover, he talks about his recent start-up, EM3 Agriservices, which aims at providing accessibility of machines, technology and latest developments in science to farmers all over india so that they can better increase and improve the quality of their yields. Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Dr Pradeep Sethi has had one the most incredible journeys. Hailing from a small village in Orissa with abysmal socio-economic conditions and opportunities, he beat all odds to get himself a good education which eventually led him to AIIMS where he pursued his MD in dermatology and even made it to the top of class. He then went on to devise his own Direct Hair Transplant Technique and is now one of the most renowned names in the world for hair transplant solutions. He speaks about the the exclusive value of education, philanthropy, kindness of people, gender equality at home and the role of spirituality in his life. Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Having been a consultant all his life, Harminder Sahni talks about the various shifts and changes in consumer behaviour observed across India in the past two decades and what makes people invest in you. He specialises in the India-entry strategy for foreign firms with regards to consumer patterns and distribution channels within India. He further delves into how his passion for consulting has led him to seize all the wonderful opportunities that came his way and made him out to be the successful individual that he is today. Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Arvind Singhal's story is one of pure diligence, hard work and humility. At a point when he lost his entire support system, he decided to use that as motivation to work even harder and get it back on his own. Driven by passion, morals and ethics he went on to trade mannequins, chemicals, textile products and machinery, just so that he could raise funds to start Technopak. Tune in to learn more about what goes into making a good consultant and a consultant's point of view on some of the most pressing issues observed all over the country today. Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Kavita Bagga, in her own words, is a corporate rat turned farm rodent. She has had as amazing corporate journey working with companies like J. Walter Thompson, Hindustan Unilever, Pepsi Co., National Geographic, Times of India and SABMiller. She also led the marketing campaign for Kellogg's cereal and Horlicks, brands which were completely new to India and didn't find an existing market share initially. As a woman in otherwise male-dominated industries, she talks about the manifestations of gender equality, gender diversity and her overall experiences with these corporations.  After realising the gaping void of organic products and their need, she went on to found Kara Organics and producing farm-fresh goods on her own and created an access point for organic vegetables for other people to enjoy. Tune in to learn more about her journey as she undertook this major career shift and her insights into the current farming situation of India. Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

"If you take the path less travelled, the opportunities may be few but the availability of people to take up those opportunities will be even fewer". Naresh Kumra's journey has been a series of unconventional choices. After finishing his Bachelor's from IIT D, he went on to take a job with Schlumberger in instrumentation, as compared to all of his other classmates who went to USA for master's or pursued a job in IT . While working with Schlumberger, he got to head the research and development of electronic meters and even got to work in a factory. After finishing his MBA from Darden and working in consultancy with Mckinsey, he realised his true calling is to be a business owner. Here, he talks about how to make smart investments, the principles he abides by and his learnings along the journey. Tune in to find out more! Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Pradeep Puri is a bureaucrat turned professional turned entrepreneur. With almost two decades worth of experience in the Indian Administrative Service, he tells us about his experiences and how a paucity of career choices at his time led him to it. Moreover, he gives insights on what India and the industrial sector was like pre-liberalisation to during liberalisation and finally how it changed after liberalisation. Further, he gives us a comprehensive analysis of the strategies undertaken by China and India and how either of the countries has benefited from the moves undertaken. He talks to us about the changing face of bureaucracy, governance and the importance of keeping up with the latest skill requirements and technological developments to move forward. Tune in to learn more! Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Sanjay Sinha has extensive experience in the Human Resources Sector and is also a certified Executive Coach. He has worked in the HR department of some of the big companies like Siemens, HFCL Infotel, Nortel Networks, Lucent Technologies, Fortis Healthcare and has also founded QUERENCIA. He defines his career as a series of seizing opportunities where he felt he could contribute and learn the most. His appreciation for the people who mentored him in his early part of life when he started working, led him to become a coach himself. Here, he talks about how the face of HR has changed and evolved over the past few decades in light of the changing economy. He talks about how the focus of corporate planning has shifted from mere industrial processes to the people you're dealing with and the consequent change in perception of manpower as a competitive edge for any organisation. Moreover, he talks about how millennials come with their own set of advantages and the way they uniquely contribute to any company's growth today. Tune in to learn more! Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Chand Das did his under graduation from IIT Kanpur, post which he went to IIM Bengaluru to pursue his MBA. He has worked with ITC for over 35 years and even assumed positions such as the CEO of stationery products. He was one of the people who started the entire Classmate division of ITC Stationery, one of the biggest stationery brands in the country today. Post ITC, he went on to get his certification as a coach and now mentors startups on angel investors. Here, he talks about what angel investment is and what to look at before investing. He gives insights on the workings of a start-up in terms of whether or not you need a partner, when to raise money and how to go about scaling up. Moreover, he also talks to us about the difference and changes in work culture in terms of planning and strategy from the advent of his career in ITC versus how startups today go about these processes. Further, he talks about the courage one feels when they get to create and implement their business plan versus when they just follow plans laid out by someone else. Tune in to learn more! Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Suman Bose did his education from XLRI and Harvard Business School and has had a close association with leadership, technology, philanthropy and social entrepreneurship. He has worked with some of the big names in the industry like Siemens, HP and Dassault. He characterises his professional journey as an entrepreneur in disguise, seeking opportunities to grow and expand and venture into fields that were either unconventional at the time or were not usually chosen. Moreover, he stresses upon the importance of entrepreneurship within any organisation and how that along with constant innovation is the only thing that can lead to the growth of a company in the long run. Here, he talks about the importance of treating individuals with dignity, be it your employees, partners or customers and how customer centricity is bound to expand with respect to the new machines and technologies. Further, he talks about the importance of internal communication and freeing oneself from biases and prioritising things in the right manner to ensure an organisation's success. Tune in to find out more!  Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/

Follow us on  Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/