Cultivating Presence, Courtesy & Command: Leadership Insights from Keenan L. McBride, Founder of VX Culture & Author
The Brand Called You · The Brand Called You
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Show Notes
Join us for a transformative conversation with Keenan L. McBride, author of VIRX-LEONATUS and Founder of Virx-Leonatus (VX) Culture. Hosted by Ashutosh Garg, this episode explores Keenan’s 30-year leadership journey, the profound influence of his father, and the principles behind the VX Culture philosophy.
Discover why discipline, empathy, presence, and courtesy are not merely “soft skills” but powerful strategic advantages in business and life.
Keenan explains the five pillars of the VX philosophy, the leadership lessons inspired by the lion, and why true authority is defined by quiet command rather than loud dominance.
Whether you are a leader, aspiring leader, or someone rethinking organizational culture, this episode offers valuable insights and inspiration.
The shift from operations to strategic leadership
Lessons from overcoming early career challenges
How personal presence and image shape leadership
The strategic value of courtesy and empathy
Building organizational culture through the VX philosophy
- In this episode:Practical ways to develop confident, authentic leadership