Connecting Sports, Branding and Leadership | Peter Sorckoff, Founder and CEO, Seer World
The Brand Called You · The Brand Called You
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Show Notes
This is the story of a guy who was an athlete in his growing-up days. As he grew up, he joined a rehabilitation centre to help drug addicts and alcoholic kids to get out of their dark life. With that he also started a business. With all these three things which were separate till then, he combined all the learnings and founded a behavioral strategist company.
We are talking about Peter Sorckoff, who is also our guest for this episode of our podcast.
Peter is a Canadian, living in Atlanta, Georgia, US for over 20 years. He is the founder and CEO of Seer World, a company which works as a behavioral strategist. Peter has worked for popular brands like Coca-cola, NBA, MBL etc. He also has a strong connection with sports. He calls himself a Weekend Warrior Athlete.