Anisha Motwani, CEO & Founder, StormTheNorm Ventures
The Brand Called You · The Brand Called You
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Show Notes
“Anyone who is willing to put their thoughts out in the open, and be open to criticism, those are strong people.”- Ashutosh Garg
In this episode, Ashutosh Garg engages in a conversation with Anisha Motwani, Founder and CEO, ‘StormTheNorm Ventures’. Anisha is a published author, an independent board director, and an advisor on branding and strategy.
Anisha shares the three key milestones of her life. She talks about the drastic transition from advertising to the corporate world. She talks about her inspiration for writing the book.
She lists shortcuts and techniques to build a prestigious brand in a short time period. She examines what goes into building a successful brand. She reveals the measures that a brand should adopt to stay relevant for a prolonged period of time. She emphasizes re-invention.
Anisha explains how brands must cope with digital media and make maximum use of it. She explains what she looks for before accepting a board position.