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Show Notes
In the age of digital media, the sheer volume of bowhunting information is mind boggling. But how much of that information is credible and trustworthy? And how can consumers tell the difference? Jeremy Flinn, chief marketing officer at Stone Road Media, joins Editor Christian Berg for a thoughtful discussion about the many ways outdoor brands use social media, YouTube, ecommerce, influencers and more to connect with the bowhunting community.