Too much choice?
Can too much choice be bad for shoppers? Evan Davis and guests discuss.
The Bottom Line · BBC Radio 4
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Show Notes
If you've ever felt bamboozled by the sheer range of biscuits at your local supermarket or in a quandary over which pair of headphones to buy from the plethora on offer, then you're not alone.
Studies suggest that consumers can struggle to make decisions when there is too much choice. So how much choice should businesses offer their customers? And how can retailers help us navigate the dizzying array of products out there?
Evan Davis brings together a perfectly chosen group of experts to discuss.
GUESTS
Dr. Paul Marsden, Consumer Pscyhologist, Business School, London College of Fashion , University of Arts London
Laurence Mitchell, Buying Director, Electricals and Home Technology, John Lewis Partnership
Donna Smith, Managing Director, Thursday Cottage Ltd.
and
Paul Stainton, Retail Consultant, IPLC
PRODUCTION TEAM
Producer: Julie Ball Researcher: Marianna Brain Editor: China Collins Sound: Rod Farquhar and Neil Churchill Production Co-ordinators: Sophie Hill and Siobhan Reed