The World of Sport
Three of sport's top business brains share their stories and secrets with Evan Davis.
The Bottom Line · BBC Radio 4
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Show Notes
Evan Davis meets three of the sport sector's top business brains and gets them to share their stories of reinvention and the secrets of their industry. Evans hears from the darts, snooker and boxing promoter, Barry Hearn, who is also chairman of Leyton Orient and creator of the televised fishing contest, Fishomania. Former Formula 1 boss Max Mosley gives the inside story on how his sport became a hit in the Far East. And former managing director of IMG India explains how the Indian Premier League turned cricket into a showbiz sporting sensation.