The Purple Pound
What is the business case for desiging accessible goods and services for disabled people?
The Bottom Line · BBC Radio 4
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Show Notes
The spending power of disabled people and their families - the so-called purple pound - is valued at £249 billion a year. So is there a competitive business advantage in designing accessible goods and services? Evan Davis and guests discuss, with examples ranging from haircare products to hotel rooms.
Guests
Sam Latif, Company Accessibility Leader at Proctor and Gamble Robin Sheppard, Co-Founder and President of Bespoke Hotels and Gavin Neate, Chief Executive and Founder of Neatebox
Producer: Lesley McAlpine Sound: Andy Garratt