The personalisation revolution
Technology has made personalisation of goods and services easy. How far can it go?
The Bottom Line · BBC Radio 4
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Show Notes
Technological advances have made it easier for businesses to offer us more personalised goods and services, from customised cars to clothes that fit better and pioneering cell and gene therapies to target serious illnesses. How far can this personalisation revolution go?
GUESTS
Darrin Disley, Chief Executive of cell therapy company, Mogrify Georgina Silvester, Chief Operating Officer (designate), Handelsbanken UK Karl Howkins, Managing Director, Citroen UK Kate Ancketill, Chief Executive of GDR Creative Intelligence