The Muslim Pound
Muslim consumers, and how best to serve them, are the topics for Evan Davis and guests.
The Bottom Line · BBC Radio 4
June 19, 201427m 55s
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Show Notes
How big is the market for halal - not just food, but holidays, fashion and music too? Muslim consumers - and how best to serve them - are the topics this week. Evan Davis talks to entrepreneurs who think they know the answer and asks how much can established companies learn from them.
Guests :
Shelina Janmohamed, Ogilvy Noor Elnur Seyidli, HalalBooking.com Shazia Saleem, ieat foods
Producer : Rosamund Jones.