The Fitness Industry
Who wins and loses in the cut-throat exercise market? Evan Davis and guests discuss.
The Bottom Line · BBC Radio 4
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Show Notes
Who wins and loses in the cut-throat exercise market? Looking good and being fit has become more important as we have become more wealthy. Yet most new gyms and fitness centres fail. Evan Davis and his guests work out the secrets of success in this growing industry, which is is worth over £5 billion in the UK.
GUESTS
Stuart Broster, CEO, Anytime Fitness UK
Tommy Matthews, Managing Director, Be Military Fit
Dawn Tuckwell,, Director and Co-founder, Action PR
PRESENTER: Evan Davis
PRODUCER: Julie Ball