The Experience Economy
Would we rather splash out on creating memories than buy material stuff?
The Bottom Line · BBC Radio 4
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Show Notes
There is some evidence to suggest we are falling out of love with buying material things. Instead, we want to splash out creating memories that last a lifetime. What does the growth of what's known as the experience economy mean for businesses? Evan Davis and guests discuss.
Guests
Tristram Mayhew, Group Chairman, Go Ape! Myf Ryan, Chief marketing officer Europe, Unibail-Rodamco-Westfield Nick Johnson, Founder and co-Director, Market Operations