Super-premium drinks
Craft ales and small-scale distilled gins are popular but pricey. What is their appeal?
The Bottom Line · BBC Radio 4
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Show Notes
There has been an explosion in the number of craft ale breweries and small-scale gin distilleries in recent years. The so-called super premium alcohol sector is growing. Why are these drinks popular among consumers? Is this a passing fad or is the drinks business facing fundamental change? Evan Davis and guests discuss.
Guests:
Tina Warner-Keogh, partner and co-owner of Warner Edwards Gin Distillery Laura Edwards, general manager at Meantime Brewing Company and Andrew Geoghegan, global consumer planning director at Diageo