Magazines
Why do printed magazines endure in an era of declining advertising revenue and sales?
The Bottom Line · BBC Radio 4
February 28, 201927m 39s
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Show Notes
There are more than two-and-a-half thousand consumer and business magazine titles on sale in the UK. What is the appeal of magazines and how does the business endure in spite of falling advertising revenues and declining circulation figures?
GUESTS
Wolfgang Blau, President, Conde Nast International
Terri White, Editor-in-Chief, Empire Magazine
Rebecca McGrath, Senior Analyst, Media, Mintel