How to Build an Olympics
Olympic economics. Evan Davis discovers how the world's biggest sporting event is managed.
The Bottom Line · BBC Radio 4
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Show Notes
The Olympics Games is the biggest sporting event on earth. But the road to a successful Olympics can be more gruelling than a marathon. With less than two weeks to go until the opening ceremony in Rio, Evan Davis and guests discuss the difficulties of managing the money, the politics and the people.
GUESTS:
Neil Wood MBE, Partner, Deloitte and former CFO of London Organising Committee for the Olympic Games (LOCOG)
Gerhard Heiberg, International Olympic Committee (IOC) member and President and CEO of Lillehammer Winter Olympic,s 1994
Professor Andrew Zimbalist, Sports Economist, Smith College Massachusetts, Consultant and Author
Producer: Julie Ball
Editor: Innes Bowen.