Do corporate headquarters still matter?
What does a corporate HQ tell us about a business? Evan Davis and guests discuss.
The Bottom Line · BBC Radio 4
Audio is streamed directly from the publisher (open.live.bbc.co.uk) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
The tech giant Apple has just spent five billion dollars building a campus in California's Silicon Valley. It's not alone in its architectural ambitions. The new Facebook HQ in London features trees, grass and plants. So what does a corporate headquarters tell us about a business? Is it an opportunity for a company to show off its wealth and attract the best talent or is it folly? Evan Davis and guests explore what the latest trends in corporate architecture reveal about our business leaders.
Guests: Ken Shuttlewoth, founder of Make Architects Helen Berresford, head of interior design at Sheppard Robson Architects and Deyan Sudjic, director of the Design Museum.