Celebrities and Fans
Social advertising: Selling products via celebrities and the fans who 'like' them.
The Bottom Line · BBC Radio 4
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Show Notes
Social advertising: Evan Davis and guests discuss the growing power of celebrities, the rise of the money-making super-fans who "like" their products and the vloggers with consumer clout. How effective are these new social campaigns and how will they change the advertising industry?
Guests: Edwina Dunn, CEO Starcount; Dominic Burch, senior director marketing innovation and new revenue Asda; Robin Grant, co-founder We Are Social.
Producer: Rosamund Jones.