Advertising
Evan Davis and guests discuss whether data is killing creativity.
The Bottom Line · BBC Radio 4
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Show Notes
The UK has been a global leader in the Advertising Industry since the end of the last century. But like many businesses it's now facing disruption from technology. Pop up banners on the internet and social influencers are cheaper and more immediate. Evan Davis and guests discuss whether a data driven approach to advertising will eventually kill creativity.
GUESTS
Sir John Hegarty, Co-Founder BBH
Rohan Midha, Managing Director, PMYB
Rory Sutherland, Vice-chairman, Ogilvy
Producer: Julie Ball.