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Show Notes
Stop Letting My Title Cost Me Clients: Focus on Frameworks, Not Labels
In this episode, I explain how what I call myself—my title and even my business name—can actually confuse the market and keep me from getting the clients I want and building consistent income. After coaching thousands of women, I've seen that trying to be clever with a unique title backfires, so I need to stop making my title creative and instead focus on the framework I use to take someone from a problem to a transformation. I also share how titles can get tangled with my identity, especially as a mom whose sense of self keeps evolving, so I shouldn't pin my identity to a label. Finally, I challenge the old idea that I need a perfect business card or bio, and I invite listeners to email me or join the Boss Mom community to keep the conversation going.
00:00 Titles That Repel Clients
00:20 Welcome to Boss Mom
00:44 Stop Being Clever
01:39 Sell a Framework
02:45 Titles and Identity Traps
03:40 Lead With Results
04:49 Ditch the Business Card
05:44 Bios and Relationship Building
06:20 Framework Sweet Spot
06:43 Next Steps and Wrap Up