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Show Notes
Most of Josh Spector's newsletter issues are just a few sentences. Sometimes, just a link. And still, advertisers and readers alike flock to Josh's emails. In our conversation, you will learn why brevity is so attractive, how to make sure you're telling the right stories to the right people, and how to build systems that keep people coming back for more.
00:00:00 How to think about scarcity
00:04:16 Josh's newsletter(s)
00:08:49 Ads that feel less like ads
00:12:21 Why you need to know what you want to sell
00:16:20 How Josh got started
00:22:02 Advertising is just another way for people to connect
00:26:32 Maintain and improve the quality of your audience
00:30:51 How to get people to subscribe to your newsletter
00:34:54 Why you need to shorten your email newsletter
00:39:28 How to use video as part of your content strategy
00:48:12 Empathy with the needs of your audience
00:51:31 Helping your reader
00:57:16 Having an audience centric approach to business
My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm
The blog post: https://thebootstrappedfounder.com/josh-spector-saying-less-and-making-more/
The podcast episode: https://share.transistor.fm/s/6bbf0f6e
The video: https://youtu.be/AND8f7I_Tr0
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
Sponsored by Acquire.com.