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195: Don't Fall for the Follower Count Trap

195: Don't Fall for the Follower Count Trap

The Bootstrapped Founder

March 3, 202317m 32s

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Show Notes

Goodhart's law is powerful and important to remember for every creator: when a measure becomes a target, people tend to optimize their behavior to meet that target, which can lead to unintended consequences. You'll see examples of this law in action, including in education and social media, and learn the negative consequences of over-optimizing for follower count. But I won't let you go without prevention methods and tips for building a quality audience on social media.

00:00:00 Intro
00:01:51 Goodhart's Law
00:03:28 The Pitfalls of Focusing on Follower Count
00:07:32 The Negative Consequences of Over-Optimizing for Follower Count
00:09:18 Prevention Methods
00:12:16 How to Build a Quality Audience on Social Media

The blog post: https://thebootstrappedfounder.com/dont-fall-for-the-follower-count-trap

The podcast episode: https://share.transistor.fm/s/33be4469

The video: https://www.youtube.com/watch?v=P1HtIy5JyHI

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/

This episode is sponsored by Fathom Analytics.

Topics

bootstrappingfounderindie hackerentrepreneurshipsaasbuild in publicaudience building