184: Laura Elizabeth — Building Software Products As a Non-Technical Founder
Laura shares her experience building businesses without knowing how to code.
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Show Notes
Today, I’m talking to Laura Elizabeth. She co-hosts the Non-Tech Founders podcast and runs several products as a non-technical founder. We talk about outsourcing, trust, and building an audience around your business. Here’s Laura!
00:00:00 Laura Elizabeth
00:02:10 Running a non-technical founder podcast
00:09:28 Hiring the right people
00:12:14 Hiring people who can do something you can't
00:17:27 Being able to do everything is both awesome and frightening
00:20:13 Experimenting with different modes of delegating
00:25:45 Establishing an internal process for your business
00:30:00 On Phrasing
00:36:30 The importance of having a mentor
00:42:04 Providing the fertile ground for luck to strike
00:45:04 The hardest part is overcoming your inner demon
00:52:56 Why it's good to have an expert for website personalization
00:56:33 Where you can follow Laura
- Building Software Products As a Non-Technical Founder With Laura Elizabeth
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship
This episode is sponsored by MicroAcquire.