EP231 – Door-to-Door Millionaire: Lenny Gray On Building In‑House Sales Engines That Actually Stick
The Boardroom Buzz: Grow, Sell, or Exit · The Boardroom Buzz
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Show Notes
In this episode of The Boardroom Buzz, the Blue Collar Twins sit down with Lenny Gray, the guy other Utah killers call “the godfather of door-to-door.”
Lenny started as an Orkin rep in the late 90s, built his own pest company from two dudes and a truck into the largest residential player in Utah, and went on to three separate exits across multiple branches. Today, he runs D2D Millionaire, helping 40+ home-service verticals build in-house door-to-door programs that grow fast without nuking retention or reputation.
If you’ve ever wondered whether you should build a door-to-door team, outsource to a marketing company, or avoid it completely, this is your playbook.
You’ll learn:
• How Lenny went from missionary door-knocking to three pest-control exits
• Why outsourced D2D vendors often charge 120% of first-year revenue and wreck your economics
• How he kept 80%+ retention on door-to-door accounts by selling and servicing differently
• A simple, low-risk way to start D2D: knocking neighbors of existing customers
• How A1 Garage Door uses a “sticker play” to print future demand with 42% conversion
• Why Lenny thinks we’ll see 1M+ reps knocking by 2030, and what that means for your edge
Ready for boardroom-level help with your own business?
• Grow, sell, or exit your service company with Potomac: https://www.potomaccompany.com
Connect with the hosts:
• Blue Collar Twins – Jason & Jeremy Julio: https://bluecollartwins.com
Connect with Paul:
• Paul Giannamore – Managing Director & M&A advisor at Potomac: https://www.linkedin.com/in/paulgiannamore