514: Are You Serving Multiple Avatars or Target Markets?
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
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Show Notes
Are you sending mixed messages to potential clients when it comes to who you serve and what you're offering?
Today, our BizChix Accountability Coach, Elizabeth Cook, joins me to talk about why you need to simplify your target market to make yourself more referable and how you can serve and specialize in a single avatar so that your business continues to evolve.
Join Elizabeth and I as we go over different scenarios on how you can focus and simplify who you serve so that your business becomes more profitable, easier and fun.
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This episode was first published at BizChix.com/514. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.