266: [On Air Coaching] How to Choose a Niche and Pivot with Edie Berg

Do you ever wonder where you should go next with your business? Sometimes there are so many possibilities it is hard to know what to focus on. Also, have you ever been presented with an opportunity that is exactly what you have been dreaming of? How do you prepare and make the most of it? In this On Air coaching call, Natalie works with the fabulous Edie Berg, from The Strong Women's Club, to create a plan for her business and podcast. Edie shares her journey of launching a podcast that cast a wide net in terms of her target market to then pivoting and focusing on a specific niche. She recently launched a Virtual Summit which gained her a lot of visibility and shares the results of the summit. Natalie helps Edie look even closer at her niche and see if she can get even more focused and shares how to make the most of the some big meetings she has coming up.

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Creating a Strategic Plan, Niching and Pivoting with Edie Berg Key Takeaways:

• Niching down to a subset target audience, professional Jewish women
• Is a Facebook group a good fit for your business?
• Do what your best at! Edie is amazing with Facebook Live videos.

Join the BizChix Community (free) Connect with Edie Berg:

• The Strong Women's Club
• The Strong Jewish Women's Summit
• Connect with Edie on LinkedIn
• The Strong Women's Club Podcast

Mentioned in this Episode:

• 256: How to Serve Empire Builders with Katie Wyatt
• 240: How to Pivot Your Business with Freya Casey
• Speaking Your Brand Podcast

Book a Strategy Session or apply to Mastermind with Natalie! Click to Learn More.

This content first appeared on BizChix.com/266.