Jesse Myers - Is This The Future Of Bitcoin?

<p>In this episode, I chat with Jesse Myers, aka “Croesus” on X, a Bitcoin strategy advisor and former co-founder of OnRamp Bitcoin. With an MBA from Stanford and experience at Bain & Company, Jesse is now leading Bitcoin strategy at SmarterWeb and advising UTXO Management.</p> <p>We dive deep into the rise of Bitcoin treasury companies—how they’re reshaping capital markets, unlocking trapped fiat, and potentially becoming the most valuable companies in the world.</p> <p>––– Offers & Discounts –––</p> <p>Theya is the world’s simplest Bitcoin self-custody solution. Download Theya Now at theya.us/cedric</p> <p>Get up to $100 in Bitcoin on River at river.com/matrix</p> <p>The best Team Bitcoin merch is at HodlersOfficial.com. Use the code Matrix for a discount on your order.</p> <p>Become a sponsor of the show: https://thebitcoinmatrix.com/sponsors/</p> <p>––– Get To Know Today's Guest –––</p> <p>• Jesse Myers on X: https://x.com/Croesus_BTC</p> <p>––– Socials –––</p> <p>• Check out our new website at https://TheBitcoinMatrix.Com</p> <p>• Follow Cedric Youngelman on X: https://x.com/cedyoungelman</p> <p>• Follow The Bitcoin Matrix Podcast on X: https://x.com/_bitcoinmatrix</p> <p>• Follow Cedric Youngelman on Nostr: npub12tq9jxmt707gd5vnce3tqllpm67ktr0mqskcvy58qqa4d074pz9s4ukdcs</p> <p>––– Chapters –––</p> <p>00:00 – Intro</p> <p>01:05 –Jesse Myers: background and focus</p> <p>03:12 – Why Bitcoin treasury companies? The “elephant in the room”</p> <p>04:05 – From maxi to treasuries: the journey and mindset shift</p> <p>10:08 – Paying a premium for Bitcoin yield vs spot Bitcoin</p> <p>14:00 – Small-cap dynamics: high MNAV bands in hypergrowth</p> <p>16:24 – Meta Planet example: growing into the premium in 0.4 years</p> <p>17:35 – Portfolio framing: cold storage vs risk capital slice</p> <p>18:40 – Global thesis: a leader in each capital market</p> <p>20:02 – New industry lens: BTC treasuries as conduits for trapped capital</p> <p>23:05 – Endgame vision: refiners that hoover global fixed income</p> <p>25:22 – “Is this a Ponzi?” Addressing the core critique</p> <p>28:05 – Centralization tradeoffs and why cold storage still matters</p> <p>32:05 – Smarter Web snapshot: 2,050 BTC, no debt, NAV lens</p> <p>34:25 – Risk management: leverage across lifecycle stages</p> <p>38:10 – UK context: no ETF access, retirement money tailwind</p> <p>43:18 – Could BTC treasuries hold half of all Bitcoin?</p> <p>48:40 – Will BTC treasuries issue stablecoins or partner on them?</p> <p>52:20 – M&A and distress cycles among BTC treasuries</p> <p>55:05 – Why Apple/Microsoft won’t be first movers</p> <p>58:50 – Fundamentals vs price: adding BTC while prices consolidate</p> <p>1:02:22 – Volatility as vitality vs TradFi’s downside skew</p> <p>1:04:45 – Mindset shift: humans are volatile, Bitcoin is programmatic</p> <p>1:05:40 – Closing toughts</p> <p>DISCLAIMER: All views in this episode are our own and DO NOT reflect the opinions/views of any of our guests or sponsors.</p> <p>I want to take a moment to express my heartfelt gratitude to all of you for tuning in, supporting the show, and contributing.</p> <p>Thank you for listening!</p>