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Tips On How To Set Property Owner Compensation
Episode 108

Tips On How To Set Property Owner Compensation

The Billboard Mastery Podcast

December 20, 20246m 57s

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Show Notes

The standard billboard ground lease involves trading the right to place a sign on the land in exchange for a monetary payment. But how do you decide that that amount should be? In this Billboard Mastery podcast we’re going to explore some techniques that help steer you towards a land rent that is fair for both parties.

Topics

billboardoutdoor billboardinvestingbillboard investingoutdoor billboard investingsign investingoutdoor advertisingfrank rolfe