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How Low Can You Go?
Episode 31

How Low Can You Go?

Most people think in terms of how “high” a sign can go and still be seen by traffic. But there’s a whole different side to that argument on some sign locations and that’s how “low” you can go and still make the sign effective. This is particularly true in

The Billboard Mastery Podcast

September 16, 20217m 50s

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Show Notes

Most people think in terms of how “high” a sign can go and still be seen by traffic. But there’s a whole different side to that argument on some sign locations and that’s how “low” you can go and still make the sign effective. This is particularly true in some urban areas where signs were built long ago at very short heights. In this Billboard Mastery podcast we explore what the considerations are when buying or building a really “low” sign.

Topics

billboardoutdoor billboardinvestingbillboard investingoutdoor billboard investingsign investingoutdoor advertisingfrank rolfe
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