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Show Notes
We think of billboard revenue as being strictly in dollars, but for decades some operators have garnered income in barter, as well. In this Billboard Mastery podcast we’re going to examine how you can use barter – exchanging goods and services – as a productive way to fill your vacant ad space.
Topics
billboardoutdoor billboardinvestingbillboard investingoutdoor billboard investingsign investingoutdoor advertisingfrank rolfe