
The Bill and Doug Show: Ohio State Football Talk
286 episodes — Page 6 of 6
Ep 35Inside Ohio State special teams: Who's in charge, and should the Buckeyes spend more money on it?
It's Ohio State special teams talk as Bill and Doug dive into every facet of special teams play from both a coverage and return standpoint. Who runs the units for the Buckeyes? How are they performing? Should Ohio State consider investing more in a special teams coach? Are the Buckeyes meeting their standard in this area? Thanks for joining The Bill and Doug Show. For more coverage of Ohio State, check out their Substack page at billanddougosu.substack.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 34The SEC is a mess, and will Georgia even make the playoff? College Football Playoff brackets
The 12-team College Football Playoff is on the minds of The Bill and Doug Show again, and the impossible task or trying to sort out Ole Miss, Texas A&M, Oklahoma, Texas, Missouri, Alabama, Tennessee and LSU is undertaken. Bill and Doug talk that out, as well as the idea of Ohio State and Oregon being the top two seeds in the playoff and whether the ACC will get one playoff team or two. Thanks for joining The Bill and Doug Show each Tuesday evening for a playoff discussion. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 33Ohio State should dominate national title talk; plus, Paul Finebaum for Senate? Really? Rants
Should the Ohio State Buckeyes be viewed in the national college football discourse as the prohibitive favorites to win the national championship this season? Doug Lesmerises thinks that if they were an SEC team they would be viewed that way, as Georgia has been in the past. That's one of Doug's rants. Then he checks in on how Michigan native Trinidad Chambliss wound up as the savior of an SEC program. And he discusses Paul Finebaum's claim he's considering a run for Senate. Can we think of somebody better to vote for than a sports talk host? Thanks for joining The Bill and Doug Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 32Ohio State Around the Shoe: Buckeyes most pleasant surprises; what should QB Julian Sayin do next?
It's more Ohio State hot topics on Around the Shoe, as the Buckeyes remain at No. 1 after moving to 4-0 with a win over Washington. This week, two great OSU podcasters join the show -- Eric Boggs from The Ohio Podcast, and Juck on Bucks. Along with Bill Landis and Doug Lesmerises, they discuss the most pleasant surprises of the Ohio State season, what they through when Ohio State was trailing Washington in the first half, what they want to see next from Julian Sayin, and how coverage from a fan perspective has influenced the Ohio State beat. Thanks for joining Around the Shoe every Monday on The Bill and Doug Show Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 31Is Ohio State's Arvell Reese the best linebacker in the country?
Ohio State linebacker Arvell Reese doesn't lead the country in tackles or sacks, but he's impacting the Buckeyes in a variety of ways all over the field. Does that make him the best linebacker in the country? If we can't really answer that, is he the best linebacker OSU has had in at least the last decade? Bill Landis dives into that and some thoughts on how Reese played against Washington on this episode of The Bill and Doug Show. Thanks for watching. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 30Penn State falls in 2OT to Oregon, Alabama takes down Georgia: College Football Postgame
Penn State-Oregon, Georgia-Alabama, Indiana-Iowa, Ohio State-Washington -- Doug and Bill break down a full day of college football on this postgame show. That Includes the Niitany Lions vs. Ducks and Dawgs vs. Crimson Tide coming down to the wire. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 29Penn State vs. Oregon, Alabama vs. Georgia: Picking a loaded college football slate
This week's college football slate is capped by two primetime bangers: Oregon at Penn State, and Alabama at Georgia. Doug Lesmerises and Bill Landis are picking those two games, plus a few other interesting ones, including Notre Dame at Arkansas and Indiana at Iowa. Thanks for watching The Bill and Doug Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 28Ohio State vs. Washington Big Game Breakdown: Picks and Preview for Buckeyes-Huskies, plus Whatcha, Whatcha Watching, Eating and Thinking
It's an Ohio State vs. Washington deep dive on this episode, as Bill Landis and Doug Lesmerises break down both sides of the ball for the Buckeyes and the Huskies. First is the Ohio State offense vs. the Washington defense. How will OSU QB Julian Sayin handle his first road game? Will Tacario Davis play for the Huskies, and can they cover the OSU receivers? Then it's the Washington offense vs. the Ohio State defense. Can Caleb Downs, Arvell Reese and Sonny Styles contain Washington QB Demond Williams Jr.? Bill and Doug make their picks at the end of the breakdown, then they talk weddings, squash, cannoli filling, eyebrow trimming and more on Whatcha Watching, Eating and Thinking. Thanks for joining The Bill and Doug Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 27Ohio State vs. Washington beat writer breakdown: Buckeyes or Huskies have the better skill trio?
It's five big questions on Ohio State vs. Washington from two star beat writers, as Bill Landis of The Bill and Doug Show and Christian Caple from On Montlake get together to offer insights on the Buckeyes and Huskies. Who's an under-the-radar player for each team? What's the health update? Who is the better skill player trio -- Julian Sayin-Jeremiah Smith-Carnell Tate, or Demond Williams-Jonah Coleman-Denzel Boston? What's the Washington home-field advantage like, and can Ohio State handle the road? How have both teams dealt with the loss of both coordinators? With Doug Lesmerises asking the questions, Christian and Bill give great answers to get you ready for Saturday's big showdown in Seattle. For more coverage of Ohio State, check out Bill and Doug on their Substack at billanddougosu.substack.com And for more Washington coverage, check out Christian at OnMontlake.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 26College Football Playoff brackets: Indiana dominance, SEC fears, 9-3 chaos, Big 12 uncertainty
College Football Playoff brackets are the focus of this Tuesday night edition of The Bill and Doug Show as they reveal changes in their 12-team brackets after losses by Utah and Illinois last weekend. What do the guys think of Indiana as a playoff contender? Who is the new favorite in the Big 12? How can the playoff race in the American be enjoyed? Why do algorithms wants six SEC teams in the playoff? Who is Westminster Chicken Coop? Thanks for joining the guys here every Tuesday night for playoff talk on The Bill and Doug Show. Check out their Substack at billanddougosu.substack.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 25The most dangerous players on Ohio State's Big Ten schedule
Who are the standout individual players Ohio State will face during Big Ten play? As the Buckeyes get set to enter conference play, Bill Landis gives his list of the 10 most dangerous players OSU will face during this run, including a couple from this weekend's opponent, Washington. Thanks for hanging with us on The Bill and Doug Show. Please consider subscribing to our Substack page for written content and bonus podcasts: billanddougosu.substack.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 24Did Ohio State help create dominant Indiana and Oregon teams? Would Woody Hayes like Curt Cignetti?
Indiana and Oregon are leading the nation in average margin of victory through the four weeks of 2025 -- and could both teams losing to Ohio State in 2024 be part of the reason why? On this episode of The Bill and Doug Show, Doug Lesmerises looks at the dominant starts for the Hoosiers and the Ducks, looks ahead to their matchup on Oct. 11, and theorizes about how all the best teams in the Big Ten are raising the standard for each other. And it starts with Ohio State. Plus, would Indiana coach Curt Cignetti be Woody Hayes' kind of guy? Thanks for joining The Bill and Doug Show. For more Ohio State coverage from Bill and Doug, check out their Substack at [email protected]. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 23Is Ohio State in danger at Washington? Julian Sayin vibes and nicknames: Ohio State Around the Shoe
It's Around the Shoe, covering five quick-hit Ohio State football topics with two great guests from the Buckeyes beat. On this episode, Doug Lesmerises and Bill Landis of The Bill and Doug Show are joined by Dave Biddle of Bucknuts and 247Sports.com, and Tim May of the The Tim May Show and 40-plus years of OSU reporting experience. The topics: * What's the No. 1 thing that should concern Ohio State about this Washington trip? * Who has the best nickname for Julian Sayin? * This betting line has Ohio State favored by about 9 points -- what's the best way to describe this game? * How has adding four West Coast schools worked out for the Big Ten? * Where were you the last time Ohio State played at Washington in 2007? Thanks to Tim and Dave for joining us on Around the Shoe. To catch more Ohio State coverage from Bill and Doug, check out their Substack at https://billanddougosu.substack.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 22Huge Big Ten playoff race games with Michigan-Nebraska and Illinois-Indiana: National CFB Picks
From Illinois-Indiana to Michigan-Nebraska, from Utah-Texas Tech to Michigan-USC, Doug Lesmerises and Bill Landis make their latest national college football picks on this episode of The Bill and Doug Show. Doug was awful last week and needs to bounce back. Bill is rolling. They are divided on the Michigan-Nebraska matchup featuring two young QBs in Bryce Underwood and Dylan Raiola. Thanks for joining us, and catch more Ohio State coverage on their Substack at https://billanddougosu.substack.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 21Grading Matt Patricia: How Ohio State's new defensive coordinator is stacking up after three games
Ohio State defensive coordinator Matt Patricia met with reporters during the Buckeyes' off week three games into the season. Bill Landis and Doug Lesmerises check in on Patricia's vibes, how much the defense has changed from last season, and what grade they would give his performance through Ohio State's 3-0 start. For even more Ohio State coverage, check out Bill and Doug's Substack at https://billanddougosu.substack.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 20Grading Brian Hartline: How Ohio State's offensive coordinator has handled 3 games of calling plays
Ohio State's Brian Hartline is calling plays for the Buckeyes for the first time this season. During Ohio State's idle week, he spoke on Tuesday about his relationship with head coach Ryan Day and the thing he loves doing when it comes to keeping defenses off-balance. On this episode, Bill and Doug grade Hartline's first season calling plays up in the box and diagnose the good mood this 3-0 start to the season has him in. Thanks for joining The Bill and Doug Show, and check out our Substack page for more Ohio State coverage at billanddougosu.substack.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 19Are Notre Dame's College Football Playoff hopes dead? New CFP rankings
Welcome back to The Bill and Doug Show. It's Tuesday, and that means Doug Lesmerises and Bill Landis are updating their 2025 College Football Playoff projections after week three of the regular season. Is Ohio State still No. 1? Is Notre Dame dead after an 0-2 start? How many Big Ten and SEC teams will get in? Thanks for watching The Bill and Doug Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 18Is Ohio State's defense the best unit in college football?
Ohio State's defense is allowing the second-fewest points per game in the country. Could the Buckeyes have the best defense in the country? And beyond that, could the OSU defense be the best unit in college football on either side of the ball? On this episode of The Bill and Doug Show, Doug Lesmerises dives into the numbers in an attempt to answer that question. He also compares the Ohio State defense to another defense that made a coordinator change and is having huge issues so far this season -- Notre Dame. Thanks for joining The Bill and Doug Show, and sorry for the mic issue on this episode. It'll be fixed for next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 17Ohio State Around the Shoe: Buckeyes' perfect red-zone call; Clemson & Notre Dame lessons for OSU
Hot Ohio State football talk is back for another Monday on Around the Shoe. What lessons can the Buckeyes learn from early losses by Clemson and Notre Dame? How would you change your Big Ten Championship Game picks? What's the best call for Ohio State on fourth-and-goal from the 2? Will a MAC team ever make the College Football Playoff? Does anyone care about a media member's alma mater? On this episode, Bill Landis and Doug Lesmerises of The Bill and Doug Show are joined by two more great guests: Andrew Gillis of cleveland.com and Bill Bender of The Sporting News. Thanks for checking out Around the Shoe. Find us every Monday on The Bill and Doug Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 16Is Ohio State's rushing attack ready for Big Ten play?
We have three games of data on Ohio State's rushing attack, and the Buckeyes are coming off their best rushing performance of the season against Ohio. The next time we see them, it will be Big Ten play. Bill Landis checks in on the run game with a Monday Rewatch episode of The Bill and Doug show, discussing some numbers and what he's seen from the ground game with conference play around the corner. Thanks for hanging with us. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 15Ohio State beats Ohio: Postgame reaction as Jeremiah Smith leads No. 1 Buckeyes to 3-0 start
The No. 1-ranked Ohio State Buckeyes beat the Ohio Bobcats in Ohio Stadium on Saturday, as receiver Jeremiah Smith put up huge stats and freshman running back Bo Jackson topped 100 yards and made a serious play to be the lead back for the Buckeyes. Ohio State hit big plays to Smith and Carnell Tate in the passing game, Jackson ripped off a 64-yard run, and after some early red-zone struggles, the Buckeyes pulled away in the second half. Doug Lesmerises and Bill Landis broke it all down after the game. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 14Clemson & Georgia in trouble? Notre Dame bounceback? Backyard Brawl revenge? College football picks
From Georgia-Tennessee to Notre Dame-Texas A&M, from West Virginia-Pitt to Clemson-Georgia Tech, from Wisconsin-Alabama to Minnesota-Cal, it's time for national college football picks on The Bill and Doug Show. Bill and Doug will do this every Friday, previewing and picking the best games from around college football, with a focus on the North. Thanks for joining The Bill and Doug Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 13Ohio State vs. Ohio Picks and Preview
Ohio State plays its final nonconference game on Saturday against the Ohio Bobcats. Ohio is one of the favorites to win the MAC this year and has already beaten one Power Four team in West Virginia. What are Doug Lesmerises and Bill Landis watching out for on Saturday, and what's their score prediction? They lay it out in this episode of The Bill and Doug Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 12Ohio State's Ryan Day on four Ps: Pettijohn, Patricia, punt return and portal plans
Ohio State coach Ryan Day doesn't like the proposal to have a single transfer portal window in January, while the College Football Playoff is still going on. Will the Big Ten fight it? Plus what's up with freshman linebacker Riley Pettijohn, issues in the OSU punt return game, and defensive coordinator Matt Patricia on the sideline. Thanks for joining The Bill and Doug Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 11Ohio State, Oregon and Miami are college football's most dominant teams: New CFB playoff rankings
It's time for updated College Football Playoff rankings, as Bill Landis and Doug Lesmerises give their No. 1 through No. 12 playoff bracket ahead of Week 3 action. Three teams stand out to them so far -- Ohio State, Oregon and Miami. But who else makes their 12? And what do they think about the AP poll discussion that has so many people upset? Thanks for joining The Bill and Doug Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 10Julian Sayin and Dante Moore are college football's best new starting QBs for title contenders
Eight college football teams in the AP preseason Top 15 are leaning on quarterbacks without much starting experience. On this episode of The Bill and Doug Show, Doug Lesmerises runs through all eight of them and puts them in five tiers two weeks in. It's Julian Sayin at Ohio State, Dante Moore at Oregon, Bryce Underwood at Michigan, Arch Manning at Texas, C.J. Carr at Notre Dame, Ty Simpson at Alabama, D.J. Lagway at Florida and Gunner Stockton at Georgia. Who looks ready to lead his team to a national title and who doesn't? Thanks for joining The Bill and Doug Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 9Ohio State Around the Shoe: Bo Jackson's breakout; could Jeremiah Smith play in the NFL now?
From comparing Jeremiah Smith to Ohio State receivers currently in the NFL, to figuring out what Bo Jackson might look like in the Buckeyes' running back rotation by the Michigan game, to whether Ohio State should play an in-state team every season, Around the Shoe has you covered with the best quick-hit discussion on Ohio State football. Joining Bill Landis and Doug Lesmerises on the show this week are Cameron Teague Robinson from The Athletic and Dan Hope from Eleven Warriors. Look for two new OSU reporters to hop on each week for a fun spin through the best topics on Ohio State football. Thanks to Dan and Cam for their time, and thank you for checking out Around the Shoe on The Bill and Doug Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 8How Ohio State QB Julian Sayin handled more responsibility vs. Grambling
Welcome to another week of Ohio State football. This is your Monday rewatch episode of The Bill and Doug Show, where Bill Landis offers some additional thoughts on Julian Sayin's performance in Ohio State's 70-0 win against Grambling State, following a rewatch of the game. Thanks for hanging with us. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 7Ohio State blows out Grambling State: Postgame reaction as Julian Sayin is on target
The Ohio State Buckeyes beat Grambling State 63-0 in Ohio Stadium on Saturday and Doug Lesmerises and Bill Landis jumped on live right after the game to break it all down. Quarterback Julian Sayin went 18 of 19 for 306 yards and four touchdowns, while Jeremiah Smith had five catches for 119 yards and two touchdowns. Ohio State moved to 2-0 and will host Ohio University next week. Check out our deeper dive postgame show on Sunday morning on Substack at https://billanddougosu.substack.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 6Michigan-Oklahoma, Iowa State-Iowa, Illinois-Duke and more College Football Picks and Previews
This episode offers picks in six major college football games in Week 2, starting with freshman quarterback Bryce Underwood leading the Michigan Wolverines on the road against Oklahoma. Then Bill and Doug make picks for Iowa vs. Iowa State in the Cy-Hawk Game, as Kirk Ferentz tries to pass Woody Hayes. Plus picks on Illinois at Duke, Oklahoma State at Oregon, Boston College at Michigan State and the Kansas-Missouri Border War. Bill went 4-3 on his picks last week and Doug went 3-4. They guys will do this every Friday, taking a national look at college ball here on the Bill and Doug Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 5Ohio State vs. Grambling State picks, preview
Ohio State will host Grambling State on Saturday at 3:30 in Ohio Stadium. It's a rare FCS opponent for the Buckeyes and only the second time they've played an HBCU program in their history. Bill Landis and Doug Lesmerises give their picks for the game, plus some history on Grambling and why this is a cool matchup for Ohio State, even if the game is likely to get out of hand. They also discuss which young players they'd like to see get some extended action in what should be a lopsided win for OSU. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 4Ohio State football's changing of the guard
There are 15 Ohio State rookies on NFL rosters, a boost to the Buckeyes' NFL presence as the previous big class of Buckeyes cycles out of the league. On this episode of The Bill and Doug Show, Doug Lesmerises goes solo to talk about the changing of the guard and passing of the torch for Ohio State in the pros and how the Buckeyes have almost doubled their NFL presence in 10 years. And he runs through the NFL history of the 2016 OSU draft class, with only four of them remaining in the league. Thanks for joining The Bill and Doug Show. A new premium show comparing the 2015 and 2025 OSU teams will be available only on Substack on Wednesday. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 34 things Ohio State needs to improve, according to Ryan Day
The Ohio State Buckeyes beat the Texas Longhorns 14-7 on Saturday and became the new No. 1 team in the country this week. As they prepare to host Grambling State on Saturday, Ryan Day brought up four points from the win over the Longhorns where he would like to see his team improve. Bill and Doug dove into all of them one by one on this episode. Check out more coverage of the Buckeyes from Bill and Doug on their Substack page at billanddougosu.substack.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 2Ohio State is the new No. 1 | Updated College Football Playoff projections
Ohio State moved into the No. 1 spot in the Associated Press top 25 poll following its win against the former No. 1 team, Texas. Bill Landis and Doug Lesmerises discuss the Buckeyes' new ranking, the fallout from week one, which teams besides Ohio State impressed the most, and update their College Football Playoff rankings after one week of games. Thanks for hanging with us on The Bill and Doug Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1Ohio State Around the Shoe: Jeremiah Smith's usage, Julian Sayin's potential, Alabama's failures
Ohio State debate lives on Around the Shoe, talking Buckeyes from Julian Sayin to Jeremiah Smith, from Matt Patricia to Alabama lessons. Each Monday, four people who cover the Buckeyes will get together for a quick fun college football conversation. For the debut episode, Bill Landis and Doug Lesmerises of The Bill and Doug Show were joined by two outstanding members of the Ohio State beat: * Tony Gerdeman of Buckeye Huddle. Catch his work at buckeyehuddle.com and The Buckeye Weekly Podcast * Stephen Means of cleveland.com. Find him at cleveland.com/osu and on Buckeye Talk on YouTube and in your podcast feeds. Four reporters, five quick topics. This week: * What percent of Sayin did we see against Texas? * Did the Buckeyes use Smith effectively? * What did you think of the Patricia hire when it was made and what do you think now? * What lessons can Ohio State fans take from what's happening at Alabama? * Who would win a Royal Rumble among Ohio State reporters? Thanks to Stephen and Gerd for their time. We hope to see you each week Around the Shoe. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Trailer
trailerWelcome to the Bill and Doug Show. The Ohio State Buckeyes are the most interesting team in college football, and Doug Lesmerises and Bill Landis love talking ball and having fun with the fans of the defending national champions. Doug and Bill combine for more than three decades of on-the-ground experience covering Ohio State, and they've been talking Buckeyes on podcasts since 2015. On The Bill and Doug Show, the goal is to have a good time, provide insight, look at the big picture of college football, put fans first and fight Southern CFB bias. Thanks for riding with us. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.