The Big Swing with Jimmy Roberts

Jimmy Roberts shares his experiences covering The Masters, one of the most iconic events in golf, in a rare sit-down interview with Executive Producer Adrienne Gallagher. From unforgettable moments at Augusta National to personal stories built over decades in sports broadcasting, this episode offers a unique look inside golf’s most prestigious tournament.The episode also features a behind-the-scenes vlog of Jimmy preparing for The Masters, including a walk through the memorabilia and moments that have defined his career covering the game’s biggest stage.In this special YouTube-only episode of The Big Swing with Jimmy Roberts, the conversation turns inward.Instead of interviewing one of golf’s biggest names, Jimmy becomes the subject — sitting down with Executive Producer Adrienne Gallagher to reflect on his career, his connection to The Masters, and the stories that have stayed with him over the years.From the traditions of Augusta National to the pressure of capturing iconic moments on television, this is a rare look at the perspective of someone who has spent decades telling the stories of the game.In this episode:The moments at The Masters that have stayed with Jimmy the mostWhat makes Augusta National unlike any other venue in sportsThe pressure and preparation behind covering golf’s biggest stagePersonal memorabilia and the stories behind themHow storytelling in golf has evolved over Jimmy’s careerWhy The Masters still feels different — even after all these yearsIf you love golf, sports storytelling, or The Masters, this is a conversation worth your time.🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am#TheMasters #JimmyRoberts #AugustaNational #TheBigSwing #GolfStories #GolfMedia #SportsBroadcasting #GolfHistorySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

GOLFZON is one of the largest indoor golf companies in the world, powering thousands of simulator locations and reshaping how people play the game. CEO of GOLFZON America, Sean Pyun, joins Jimmy Roberts to explain how golf technology is driving a global shift in participation, accessibility, and the future of the sport.From South Korea’s booming simulator culture to the rapid expansion of indoor golf in the United States, this conversation breaks down why off-course golf is becoming one of the most important forces in the industry—and what it means for traditional golf moving forward.If you care about where golf is headed, this one is essential.What we cover:Why simulator golf is exploding globally—and why the U.S. is just getting startedHow GOLFZON built a dominant business in a category many underestimatedThe real economics behind indoor golf facilities and why they’re scaling fastHow technology is lowering the barrier to entry for new golfersWhether simulator golf complements or competes with traditional coursesWhat the future of golf looks like in a tech-driven, always-on worldFor anyone following golf, sports tech, or the business behind where the game is going next—this is a clear look at the forces reshaping it.🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9amThe Big Swing with Jimmy Roberts is produced by Big Swing Media.#GolfZon #SeanPyun #GolfTechnology #IndoorGolf #GolfBusiness #TheBigSwing #JimmyRoberts #SportsBusiness #GolfSimulator #FutureOfGolfSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Grant Horvat has built one of the most-watched brands in golf without ever playing a PGA Tour event, and the numbers behind his growth are changing how the entire sport thinks about media, sponsorship, and what fans actually want.In this Best Of episode pulling from our full conversation with Grant, Jimmy Roberts breaks down the rise of YouTube golf through the lens of one of its biggest architects: how Horvat built his platform from scratch, why authenticity beats production every time, and what happens when creators start demanding equity instead of just sponsorship checks.If you follow the business of golf or sports media, this one is worth your full attention.What we cover:Why Horvat walked away from the PGA Tour pathHow YouTube golf became a global business almost overnightThe real metrics behind views, watch time, and channel growthWhy authentic content is outperforming overproduced golf coverageThe shift from brand deals to ownership and equityWhat the PGA Tour and creators are learning from each other right now🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Also airing on Golf Channel Every Tuesday Morning at 7am & 9amThe Big Swing with Jimmy Roberts is produced by Big Swing Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tommy Roy has produced 29 Emmy Award-winning golf broadcasts, including THE PLAYERS Championship, the Ryder Cup, and every major on NBC. Dan Hicks has called the action at TPC Sawgrass more times than anyone else in television. Both sat down with Jimmy Roberts on-site at THE PLAYERS Championship to talk about how NBC brings the game to millions of viewers worldwide.This episode goes inside the broadcast of one of the most-watched events in professional golf: what it takes to capture the drama of TPC Sawgrass and the famous 17th island green, how television storytelling has changed over three decades, and what producers and announcers are actually looking for when the biggest moments happen live.In this episode of The Big Swing with Jimmy Roberts:How NBC approaches the unique production challenges of THE PLAYERS ChampionshipWhat makes the 17th hole at TPC Sawgrass unlike any other shot in televised golfHow golf broadcasting has evolved from the early days to today's multi-platform coverageWhat Dan Hicks is thinking in the booth during a dramatic finishTommy Roy on what separates a great golf broadcast from a forgettable oneHow television shapes the way fans experience and understand the gameFor anyone who follows golf, sports media, or the craft of live television production, this is a rare look at the people who decide what you see and how you hear it.🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9amThe Big Swing with Jimmy Roberts is produced by Big Swing Media.#ThePlayersChampionship #DanHicks #TommyRoy #NBCSports #JimmyRoberts #TheBigSwing #GolfBroadcast #GolfMedia #PGATour #TPCSawgrassSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when private equity culture meets the business of golf?In this YouTube-exclusive episode of The Big Swing with Jimmy Roberts, Jimmy sits down with the internet’s favorite finance bro caricature: PE Guy, the satirical character created by content creator Johnny Hilbrant Partridge.Known across Instagram and TikTok for his sharp parody of private equity culture — complete with Harvard credentials, Palm Beach properties, and plenty of “deal flow” — PE Guy brings his over-the-top financial perspective to the economics of golf.During the interview, PE Guy breaks down:• Why golf might be the ultimate “asset class”• The economics of exclusive golf clubs and tee times• How private equity thinks about sports industries• The monetization layers behind modern golf• Whether youth golf could become the next big investment opportunityAfter the interview, Jimmy is joined by Mollie Cahillane for a deeper look at what’s happening across the golf industry right now.They discuss:• The global growth of the LPGA and record purses in Asia• Why LPGA viewership internationally can rival major PGA Tour events• New broadcast deals and the rise in digital golf consumption• What recent equipment earnings from major manufacturers say about the state of the golf economyThis episode blends satire, business insight, and real industry analysis — exactly the conversations that define The Big Swing.🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am#TheBigSwing #JimmyRoberts #GolfBusiness #PrivateEquity #GolfIndustry #MollieCahillane #SportsBusiness #GolfEconomy #LPGA #GolfMediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tisha Alyn didn’t reach the heights she once dreamed of as a touring professional golfer.Instead, she built something entirely different.In this episode of The Big Swing with Jimmy Roberts, Tisha shares how she pivoted from chasing a professional golf career to becoming one of the most recognizable personalities in golf’s social media era — with hundreds of thousands of followers, viral moments, major brand partnerships, and now her own apparel line.But this conversation goes far deeper than follower counts.Tisha opens up about:• The reality of trying to “make it” in professional golf• Playing alongside Paige Spiranac — and the roadmap social media created• The viral Topgolf moment that changed everything• The mental toll of being “always on” in the algorithm era• Coming out publicly in golf and the impact on her life and career• Navigating culture, family and identity as the daughter of Filipino immigrants• Why LPGA players must build individual brands• Launching her own clothing line — and the grind behind owning your nameThis is an honest look at the modern golf economy — where entertainment, entrepreneurship, identity, and sport collide.If you care about where the game is headed — on the course and on your phone — this one matters.🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9amSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Where is golf right now — and where is it going next?In this episode of The Big Swing, Jimmy Roberts speaks with two leaders who sit at the intersection of research, capital, and the future of the game.First, from the floor of the PGA Show, Greg Nathan, President & CEO of the National Golf Foundation, breaks down the latest State of the Industry data:Record rounds at golf courses38 million Americans playing off-course golf20% participation growth since 2019The “stickiness” challenge facing new golfersWhy simulators and social golf are reshaping accessThen, in Studio 1B — welcoming our first in-studio guest — Jeff Holzschuh, Chairman of Institutional Securities at Morgan Stanley, offers a Wall Street perspective on:How investors view the golf industryThe economics of equipment and apparelBall rollback and bifurcationTechnology’s impact on instruction and customizationWhether golf is positioned to withstand economic downturnsTogether, these conversations paint a clear picture of a game that is evolving rapidly — from green grass to simulators, from private clubs to managed networks, from tradition to tech-driven personalization.Is the sky the limit for golf? Or is the next challenge already on deck?🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am#GolfBusiness, #NationalGolfFoundation, #MorganStanley, #PGAShow, #GolfIndustry, #GolfEconomy, #GolfData, #FutureOfGolf, #JimmyRoberts, #TheBigSwingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you know golf, you know the voice:“Nobody makes golf clubs the way we do. Period.”But the story behind Bob Parsons is far more complex than bold marketing.In this episode of The Big Swing, Jimmy Roberts sits down with the founder and CEO of PXG to explore a life shaped by failure, war, risk, and reinvention.Bob Parsons failed the fifth grade. He enlisted in the Marine Corps during Vietnam. He was wounded in combat and lived with PTSD for decades. He taught himself computer programming, built a software company from $40,000 into a $64 million exit, then founded GoDaddy, ultimately selling a majority stake for $2.3 billion.Then he did something few expected: he entered the hyper-competitive golf equipment industry and launched PXG — disrupting traditional OEM models with premium pricing, bold branding, and relentless product innovation.In this wide-ranging conversation, Parsons discusses:How the Marines reshaped his life and leadership styleLiving with PTSD and the controversial role of psychedelic therapyNearly shutting down GoDaddy before the dot-com crash changed everythingWhy most companies let accountants dictate innovationHow PXG broke into a “closed shop” golf industryThe risks of pricing higher — and then pivoting during COVIDHis one true regretThe Giving Pledge and philanthropyThis is not just a golf business story — it’s a candid conversation about resilience, obsession, loss, success, and what it really means to take a big swing.🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9amSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Golf media has changed, and few outlets have reshaped it more than No Laying Up.In this episode of The Big Swing, Jimmy Roberts sits down with Chris Solomon, co-founder of No Laying Up, to unpack how a podcast among friends grew into one of the most influential independent voices in golf.Soly walks through the early days of building NLU, the decision to stay independent, and the risks that came with rejecting traditional media paths. He explains how authenticity, trust with the audience, and long-term thinking helped No Laying Up expand into travel, film, live events, and direct-to-consumer business — all without sacrificing its voice.The conversation covers:How No Laying Up built credibility outside traditional golf mediaThe business model behind modern creator-led brandsWhy independence matters more than scaleThe tension between access, sponsorship, and editorial honestyWhat the future looks like for golf media and storytellingThis episode is a candid look at what it really takes to build a media company in today’s golf ecosystem — and why playing the long game still wins.🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am#NoLayingUp #ChrisSolomon #GolfMedia #GolfBusiness #CreatorEconomy #IndependentMedia #SportsMedia #BusinessOfGolf #TheBigSwing #JimmyRobertsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The WM Phoenix Open isn’t just a golf tournament — it’s one of the most unique live sporting events in the world.In this episode of The Big Swing with Jimmy Roberts, Jimmy sits down with Jim Fish, President & CEO of WM, to unpack how the WM Phoenix Open became the “greatest show on grass” — drawing nearly 700,000 fans and redefining what golf can look like when entertainment, sustainability, and community collide.Fish explains the inflection points that transformed the event, from Tiger Woods’ iconic hole-in-one on the 16th hole to WM’s decision to turn the tournament into the largest zero-waste sporting event in the world. He breaks down why Hole 16 feels more like a gladiator arena than a golf hole, how younger fans are reshaping expectations around the sport, and why creating a clear identity matters more than tradition in today’s golf landscape.Beyond the tournament, Fish opens up about his leadership philosophy, shaped by a near-death illness early in his career, ride-alongs with frontline workers, and a belief that culture is built by listening in the field — not just making decisions in the boardroom.This episode also includes Powering the Women’s Game, presented by Chevron, spotlighting the continued growth and innovation in women’s golf, including the announcement of a women’s TGL initiative backed by high-profile investors and LPGA stars. Plus, in Making Better Decisions, presented by Aon, Fish reflects on the pivotal choices that have shaped his leadership approach and guided WM’s long-term strategy.This is a wide-ranging conversation about sports business, fan experience, sustainability, leadership, and the future of golf — and why the Waste Management Open has become a model other events are trying to understand, not replicate.🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am#JimFish #WasteManagementOpen #BusinessOfGolf #TheBigSwing #JimmyRoberts #SportsBusiness #GolfIndustry #SustainabilityInSportsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The PGA Show is where the global golf industry comes together — and The Big Swing with Jimmy Roberts is on the floor in Orlando to find out where the game is headed next.In this special on-location episode, Jimmy Roberts and co-host Mollie Cahillane take viewers inside golf’s biggest trade show, often called the “Davos of Golf,” featuring conversations with two of the most influential executives in the sport.Jimmy sits down with Hoyt McGarity, President & CEO of 8AM Golf, to discuss investing across every corner of the golf ecosystem — from equipment and media to hospitality, entertainment, and experiential concepts like par-three golf, travel, and private clubs.Later, Jimmy is joined by David Abeles, President & CEO of TaylorMade, for a wide-ranging conversation on innovation, pricing, storytelling, performance technology, and what it takes to lead one of golf’s most iconic brands in a hyper-competitive global market.Along the way, Jimmy and Mollie explore the PGA Show floor — highlighting emerging products, new technology, creators, startups, and the ideas shaping golf’s future — while capturing the energy, ambition, and entrepreneurial spirit that define the modern game.This episode is a behind-the-scenes look at how golf really works — the people, the decisions, and the risks that move the industry forward.🔔 Follow for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9amSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you think fairy tales in golf only happen inside the ropes — think again.This week on The Big Swing with Jimmy Roberts, Jimmy sits down with Sam Hahn, Founder of L.A.B. Golf, for one of the most unconventional business stories the game has ever seen.What started as a strange, “ugly” putter with a cult following turned into one of the fastest-growing equipment companies in golf — exploding from roughly $1M to $60M in annual sales in just four years, before being sold at a massive valuation. Sam walks through the moments that nearly broke the company, the tour break that almost ended it, and why not relying on PGA Tour validation became the key to survival.Along the way, Sam breaks down:How a musician and bar owner became a golf equipment disruptorWhy L.A.B. Golf rejected traditional marketing and tour contractsThe risks of scaling too fast — and the break that saved the companyWhat it’s like letting go of a brand you built from nothingWhy belief, obsession, and community mattered more than capitalPlus, we debut Powering the Women’s Game presented by Chevron, a new biweekly segment highlighting the growth, history, and future of women’s golf — beginning at the LPGA’s 75th anniversary and examining why the women’s game is poised for its biggest era yet.If you care about entrepreneurship, innovation, golf business, or building something the hard way — this episode is required listening.🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am#SamHahn #LABGolf #GolfBusiness #GolfInnovation #FounderStory #GolfPutter #TheBigSwing #JimmyRobertsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sixteen-time major contender. 331 weeks as World No. 1. Global businessman. Lightning rod.Jimmy Roberts sits down with Greg Norman for one of the most candid conversations of his career — covering golf, power, private equity, and the decisions that reshaped the sport.Norman opens up about his time leading LIV Golf, the criticism he faced, and why he still believes the disruption was necessary. He explains how player free agency, team ownership, and private investment changed the business of golf — and why those forces aren’t going away.Beyond LIV, Norman dives into his global business empire, from course design and apparel to real estate, wine, and tourism development. He shares lessons learned from mentors like Paul Fireman, the biggest business mistake he ever made, and how golf has become a catalyst for economic growth around the world — from Australia to Southeast Asia.This is not a soundbite interview. It’s a wide-ranging look at legacy, leadership, risk, and what the future of golf — and sport — may actually look like.🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am#GregNorman #LIVGolf #BusinessOfGolf #TheBigSwing #JimmyRoberts #GolfIndustry #SportsBusinessSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Over the past few months, The Big Swing has sat down with some of the most influential voices shaping the business of golf — from CEOs and founders to creators redefining how the game is consumed.In this special 2025 recap episode, Jimmy Roberts is joined by sports journalist and friend of the show Mollie Cahillane to look back at the most impactful conversations, ideas, and themes from recent episodes of The Big Swing.Together, they break down what these conversations reveal about where golf is headed — and what matters most right now across media, retail, leadership, and culture.This episode revisits insights from recent guests including:Executives rethinking long-term growth over short-term pressureRetail leaders navigating brick-and-mortar, e-commerce, and brand loyaltyCreators building massive audiences outside traditional golf mediaBrands winning through customer experience, culture, and authenticityIt’s a curated look at the ideas, decisions, and inflection points that defined the business of golf in 2025 so far — and a roadmap for what’s coming next.Subscribe for new episodesWatch on YouTube | Listen on Apple Podcasts & Spotify#TheBigSwing #GolfBusiness #GolfIndustry #JimmyRoberts #2025RecapSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"How does a $4M sweater-focused business become a modern lifestyle powerhouse with a “customer-first” reputation across golf, office, and everyday life?In this episode of The Big Swing with Jimmy Roberts, Jimmy sits down with Scott Mahoney, CEO of Peter Millar, to unpack the real story behind one of the most influential brands in golf apparel — and why “looking like a Peter Millar person” might be the ultimate compliment.Scott shares the unconventional path that brought him from industrial gas sales to the apparel world, the lessons he learned at Ralph Lauren, and the moment he saw a hole in the market: premium, tasteful product that could take you from the course to the office to the weekend — without losing authenticity.They get into:The origin of the name “Peter Millar” (and why it’s a great brand name)Turning a sweater brand into a true lifestyle company (shoes, swim, performance, and beyond)Why COVID was a major inflection point — and how Peter Millar became the new “work uniform”The company’s obsession with service (including the legendary “one shirt” story)Culture as a competitive advantage — from a “start with yes” mindset to sending flowers when teams travel overseasWhy Peter Millar leaned into stores (and how they think about omni-channel growth)The small details that build loyalty (yes, including the mint in the box)The new NFL licensing launch — and why it’s a long-term growth engineScott’s “Big Swing Moment” — leaving a great job to bet on a brand, with support from the people closest to himSmart, funny, and packed with real lessons on brand building, retail strategy, and customer experience — this one’s a masterclass for anyone who cares about where golf (and golf style) is headed.🎧 Subscribe for new episodes📺 Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify#PeterMillar #ScottMahoney #TheBigSwing #GolfBusiness #JimmyRoberts"See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.