Steven Heller on graphic designer Paul Rand
The Biblio File hosted by Nigel Beale
December 25, 202150m 8s
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Show Notes
Steven Heller is an eminent American graphic designer, art director, art critic and scholar. He has authored or co-authored more than 200 books which variously trace the history of typography, illustration and other subjects related to graphic design. I talk with Steve about Paul Rand an American art director and graphic designer best known for his corporate designs which include logos for IBM, UPS, Westinghouse, and ABC.
Rand was a professor of graphic design at Yale University from 1956 to 1985. He once said that of all of his work, he was proudest of his magazine and book covers. Book covers!