Episode 77
Ep. 68: Using gamification to drive betting customer loyalty w/ Dan Taren from Scrimmage
May 26, 202331m 24s
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Show Notes
Ep. 68 features Dan Taren from Scrimmage, a retention tool for sports betting operators.
Hear him discuss:
- His experience winning the SBC First Pitch competition, and what he thinks is a recipe for a successful pitch
- Scrimmage’s origins as a sports betting hedge fund based out of Gibraltar
- How going through the Techstars accelerator program led to a pivot into the current incarnation of Scrimmage
- Using gamification techniques to help drive customer loyalty for sports betting operators
- How he thinks about where web3 and NFT’s fit into the landscape for loyalty-based rewards
- Why doing something he doesn’t love is “far worse than the anxiety of a company failing”
Learn more 👇
➡️ Scrimmage website
➡️ Dan Taren on Linkedin
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This episode is brought to you by the Canadian Gaming Summit, which returns to Toronto June 13-15.
To learn more and secure your ticket for the Canadian Gaming Summit, visit www.sbcevents.com, and make sure to use promo code BETTINGSTARTUPSVIP for $200 of your pass.