Ep. 120: Curling's Next Big Move: An Inside Look with Nic Sulsky
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Show Notes
Ep. 120 features Nic Sulsky from The Curling Group, which is focused on transforming and promoting the sport of curling.
Hear him discuss:
- His journey from co-founding Monkey Knife Fight and working at PointsBet to leading The Curling Group
- How he put together the deal to acquire the Grand Slam of Curling from Sportsnet
- The untapped potential of curling as a major sport and betting market
- The importance of content creation and engagement to attract a younger audience to curling
- Challenges and strategies in transforming curling events to be more vibrant and fan-friendly
- The role of gambling in increasing engagement and revenue for curling
- Nic's personal reflections on his passion for startups, brand building, and the future of curling.
Learn more 👇
➡️ The Curling Group website
➡️ Nic Sulsky on Linkedin
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