Betting On It, S1 E7: Building a marketing blueprint w/ James McLoughlin
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Show Notes
BettingStartups.com brings you Season 1 of Betting On It, an 8-episode series that follows one betting industry startup as it gets investor-ready ahead of its seed funding round.
In this episode, Drew and Sahil from BetsBooster are joined by James McLoughlin from Stirling Mac, who shares a ton of practical, actionable marketing advice.
They discuss:
- The basic set of 'marketing musts' for any B2C mobile app
- App store optimization, and which specific tactics help drive organic downloads using ASO
- Why and how to use storytelling in content and creative to build brand awareness
- How to leverage influencers to promote products, and best practices for engaging with them
- Launching and running an affiliate program
- Driving virality through incentivized user referrals
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