
BA Bites - Top 10 Ways Business Analysts Miss the Mark (Even When the Requirements Are Right)
The Better Business Analyst Podcast · Benjamen Walsh from The Better Business Analysis Institute (BBAI)
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Show Notes
Ever delivered the exact requirements… and still watched the solution fall flat?
In this episode, I break down the top 10 reasons BAs miss the mark – even when everything looks “right” on paper. From unspoken stakeholder expectations to the trap of treating Agile ceremonies as substitutes for real analysis, this is a no-fluff guide to what separates average BAs from truly impactful ones.
✅ Why requirements ≠ expectations
✅ The hidden cost of skipping personas
✅ Why “in Jira” doesn’t mean “understood”
✅ How to link every requirement to real business value
Whether you're a junior BA or a senior working on strategic initiatives, this episode will challenge how you approach your next piece of work.