🌵 “South By, Inc.” — The Biz of SXSW. TJMaxx vs Hermès. Ryan Reynolds’ $100M Wrexham.

The #3 retailer in the world? It’s TJMaxx… because TJ is tariff-proof.

The South By Southwest tech-tainment is this week… because the conference biz is booming.

Ryan Reynolds’ investment in one crappy soccer club… just got a 4,900% return.

Plus, one Jurassic Park startup just invented a new species… The Woolly Mouse.

$TJX $HESAY $LVMUY

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of 

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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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