JF 4086: How Service Providers Can Stand Out at Conferences ft. Spencer Carpenter
The Best Ever CRE Show · Joe Fairless
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Show Notes
Richard McGirr interviews Spencer Carpenter, Best Ever CRE’s guest booker and founder of Outlier Audio, to workshop networking strategy for the Best Ever Conference. They dig into how to define an ideal client profile, sell outcome-based podcast campaigns instead of one-off bookings, and qualify prospects quickly so Spencer only offers high-touch strategy sessions to the right fits. Spencer and Richard also explore building simple but effective lead magnets and email drips, using click tracking to prioritize follow-ups, and reframing conference networking as pipeline-building instead of aimless small talk. Along the way, they touch on how LPs and operators alike can show up to conferences with a clear thesis, buy box, and intentional follow-up plan.
Spencer Carpenter
Current role: Founder, Outlier Audio
Based in: Oxford, Pennsylvania
Say hi to them at: https://www.outlieraudio.com/ | https://www.linkedin.com/in/spencercarpenter/ | https://www.instagram.com/spencercarpenter/?hl=en
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Podcast production done by Outlier Audio
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