JF 4043: Storytelling in Deals, Overcoming Objections and Capital Raising Tactics ft. Craig Eppler
The Best Ever CRE Show · Joe Fairless
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Show Notes
On this week’s episode of Unlimited Capital, Richard McGirr interviews Craig Eppler. Craig shares how he discovered the power of storytelling in raising capital and why investors connect more deeply with relatable narratives than with statistics. He explains how he builds a story library, ties deals to personal experiences, and uses stories to overcome objections in investor conversations. Richard and Craig also dive into tactics for capital raising, from ethical scarcity in debt funds to influencer partnerships and creative approaches like hosting relationship-focused dinners.
Craig Eppler
Current role: Founder, Eppler Capital
Based in: Philadelphia, Pennsylvania
Say hi to them at: https://epplercapital.com/ | LinkedIn
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