Entertain, Inform, Influence: The Art of Digital Storytelling with Aileen Rae Perez
The Best Business Podcast with Daryl Urbanski
October 27, 202454m 9s
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Show Notes
DOWNLOAD THE WORKBOOK NOW Aileen Rae Perez, a digital journalism innovator at GMA Network, discussed her journey from print journalism to creating meme journalism campaigns. She highlighted her role in increasing GMA’s online following from 2 million to over 211 million followers. Perez emphasized the importance of adapting to new media platforms, using data-driven strategies, […]