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Show Notes
In the early 2000s Abercrombie & Fitch was untouchable. Record profits, clothes that everyone wanted, and meticulous branding that was as effective as it was evocative. But times changed, and Abercrombie didn't. Teetering on the brink of bankruptcy in the 2010s, their turnaround story is nothing short of a miracle. With their stock up over 900% the last five years, we had to dive in.
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