#272 Simply Put - with Ben Guttmann
The Being Human Podcast with Richard Atherton
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Show Notes
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This week, I speak with Ben Guttmann, an author, marketing expert, former CEO of a successful marketing agency and educator at Baruch College. He has worked with the biggest brands in the world and came to the conclusion that the most successful ideas are simple.
In his book 'Simply Put', he provides a guide to designing simple messages that encourage action - an invaluable skill whether you're a professional marketer or just want to be a better influencer.
We talk:
- Why we complicate things
- The definition of a simple message
- The 5 principles of writing simply
- Fluency over concision
- Could you really beat a wolf in a fight?