REPLAY: Zero Sum Games and Insurance | Behavioral Economics in Marketing Podcast | Season 10 - In Review
The Behavioral Economics in Marketing's Podcast
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Show Notes
Delve into the strategic interplay where one party’s gain equals another’s loss. This episode explores risk, insurance decisions, and how zero-sum dynamics influence consumer behavior and market strategies.
Keywords: zero sum games, insurance behavioral economics, risk management psychology, decision-making under uncertainty, game theory marketing
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Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.