REPLAY: Leveraging Social Proof to Increase Conversion Rates | Behavioral Economics in Marketing Podcast | Season 10 - In Review
The Behavioral Economics in Marketing's Podcast
Audio is streamed directly from the publisher (mcdn.podbean.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
See how the power of social influence shapes buying decisions. This episode explains different forms of social proof and how to effectively incorporate them to build trust and drive customer action.
Keywords: social proof marketing, increase conversion rates, behavioral economics influence, consumer trust strategies, social influence psychology
🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.