The 3 Orbits of Potential Customers
Marketing funnels are all the rage these days. They can be a way to turn prospects into customers on autopilot. But… there is a caveat. Funnels don’t work for certain businesses. If you’re a professional services provider or offer a “complex” product or s
The Authority Builder Podcast · Steve Gordon
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Show Notes
Marketing funnels are all the rage these days. They can be a way to turn prospects into customers on autopilot. But… there is a caveat.
Funnels don’t work for certain businesses. If you’re a professional services provider or offer a “complex” product or service, it’s definitely not a good fit.
You need a different approach to your marketing. One that shows potential clients your expertise and experience. There is a marketing channel that accomplishes this that’s actually quite easy to do and readily available. All you have to do is talk…
I go in-depth on that channel and also talk about…
- The 3 purchases that every client makes
- Harnessing the power of the human voice in your marketing
- Creating content that grabs attention
- How to pre-sell your prospects
- And more