Rewind: Work by Referral Only - Part 1
The Authority Builder Podcast · Steve Gordon
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Show Notes
It's time to get refocused on the basics…block and tackling. In business development, that means referrals.
Why?
Referral prospects are 400 times more likely to do business with you than prospects from cold media or cold outreach. FOUR. HUNDRED. TIMES. MORE.
When surveyed, 64% of business owners say they get the majority of their business from referral.
Yet, 80% say they have no system or process for generating referrals.
So…
Starting this week on the podcast, I’m doing a 3-part series to help you build your “by-referral-only” pipeline of new clients.
Part 1 is live now…