Podcast Power Moves
Podcasts are one of the best ways to reach more prospective clients for your business. Not just from the audience but from the person you’re interviewing – or who is interviewing you, not to mention the referrals they can send your way. Podcasts are a gre
The Authority Builder Podcast · Steve Gordon
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Show Notes
Podcasts are one of the best ways to reach more prospective clients for your business. Not just from the audience but from the person you’re interviewing – or who is interviewing you, not to mention the referrals they can send your way.
Podcasts are a great way to “speed up” a potential business relationship. You get to know your potential client or partner – and can quickly see how you can provide them value… perhaps even to people they know.
But what works best:
1. Hosting your own podcast and inviting guests?
2. Being a guest on other peoples’ podcasts?
We’ve tested this proposition and have come up with a definitive result for the method that gets the most – and best – leads that might surprise you. Tune in to get the answer and find out how that should impact your own podcast marketing efforts, including…
- Why audience size doesn’t impact how effective a podcast can be
- How podcasting works as the ultimate networking tool… that actually gets results
- The must-have giveaway when guesting on podcasts
- What you should include in your podcast to boost referrals
- And more